Month: October 2021
Twitter Video Ads
If your business is looking to promote a video with ads, it makes complete sense to want to run to […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
TikTok Ads Audience Insights
It’s no secret that the advertising platforms have a lot of information about the users on those platforms and that […]
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we made those videos, Google […]
Google Ads Change History
At some point in your career, you’re probably going to see a big change in 1-year PPC campaigns in Google […]
Facebook Ads Conversion Tracking for Holiday 2021
A few days ago, when I was in the Facebook Ads Manager, I saw a notification for performance tracking during […]
Google Ads Data Driven Attribution Updates
Over the last few weeks, we’ve covered a number of different news style topics which is a little bit of […]
Google Ads Local Campaigns
Google Local Campaigns is a very specific campaign objective within Google Ads that really tries to push foot traffic and […]