Blog
Facebook Video Ads Guide
Over the past few years, it’s becoming more and more apparent to me that Facebook and Instagram, as a result, […]
Google Ads Billing Settings
While Google Ads billing may not be the most exciting topic, we get a lot of questions regarding billing information. […]
Campaign Segmentation in Search Ads
A few weeks ago, we released a video where I talked about the most common for search campaign structures that […]
Facebook Ads Campaign Objectives in 2023
Facebook has a number of different campaign objectives designed to help you achieve your marketing goals on the platform. Now […]
How to Find Competitors’ PPC Ads
One question we get frequently from clients is, what are my competitors doing with their ads? And while we never […]
Should You Bid on Your Brand Terms in Paid Search?
A couple of years ago, we released a video talking about whether or not you should bid on your competitors’ […]
Common Conversion Tracking Errors & How to Fix Them
Unless you’re running a brand awareness campaign, conversion tracking is imperative for you to be able to see the results […]
Microsoft Ads Flyer Extensions
Probably one of the biggest reasons why I love Microsoft Ads is that they offer little differences in their features […]
Google Ads Search Partner Network
If you’re new to creating Google search campaigns, it’s easy to assume that your ads will only appear on Google.com. […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]