Paid Search
Campaign Segmentation in Search Ads
A few weeks ago, we released a video where I talked about the most common for search campaign structures that […]
Should You Bid on Your Brand Terms in Paid Search?
A couple of years ago, we released a video talking about whether or not you should bid on your competitors’ […]
Common Conversion Tracking Errors & How to Fix Them
Unless you’re running a brand awareness campaign, conversion tracking is imperative for you to be able to see the results […]
Microsoft Ads Flyer Extensions
Probably one of the biggest reasons why I love Microsoft Ads is that they offer little differences in their features […]
Google Ads Search Partner Network
If you’re new to creating Google search campaigns, it’s easy to assume that your ads will only appear on Google.com. […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]
New Google Ads Automated Rules Builder
Google Ads automated rules have been a part of the platform for as long as I can remember. And as […]
Google Ads URL Tracking
Google Ads provides a number of ways for you to track your landing page URLs. So many so that a […]
Google Ads Performance Targets
Google Ads Performance Targets is a way for advertisers to track metrics important to specific campaigns to see if they’re […]
Google Ads Assets (Formerly Extensions)
Recently, Google Ads announced that ad extensions and assets are going to be merged together in one and just called […]