Google Ads
Google Ads Billing Settings
While Google Ads billing may not be the most exciting topic, we get a lot of questions regarding billing information. […]
Campaign Segmentation in Search Ads
A few weeks ago, we released a video where I talked about the most common for search campaign structures that […]
How to Find Competitors’ PPC Ads
One question we get frequently from clients is, what are my competitors doing with their ads? And while we never […]
Should You Bid on Your Brand Terms in Paid Search?
A couple of years ago, we released a video talking about whether or not you should bid on your competitors’ […]
Google Ads Search Partner Network
If you’re new to creating Google search campaigns, it’s easy to assume that your ads will only appear on Google.com. […]
Intro to Paid Search Campaign Structures
As far back as I can remember in my career in 12+ years of PPC advertising, there has always been […]
Google Ads Retargeting Overview
We talk about Retargeting a lot on this channel, but it occurred to me recently that we’ve covered more of […]
Google Ads Assisted Conversions Report
The Google Ads Assisted Conversions Report, can help advertisers figure out the true impact your campaigns may be having. It’s […]
New Google Ads Automated Rules Builder
Google Ads automated rules have been a part of the platform for as long as I can remember. And as […]
Google Ads Target Frequency
If your goal with YouTube ads is to really try and gain the highest viewership possible, then you’re in the […]