Google Ads
Google Ads Performance Max Campaigns
In November of 2021, Google announced that performance max campaigns would be coming out of beta, and rolling out to […]
Google Ads ValueTrack Parameters
Tracking is critically important to the success of pretty much any digital advertising campaign. You need to know what’s working, […]
YouTube Ads Competitor Targeting
In last week’s video, Michelle talked about how you can target your competitors on either the Google or Microsoft search […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
Google Ads Custom Audience Segments
We have videos on our channel covering custom intent audiences and custom affinity audiences. Since we made those videos, Google […]
Google Ads Change History
At some point in your career, you’re probably going to see a big change in 1-year PPC campaigns in Google […]
Google Ads Data Driven Attribution Updates
Over the last few weeks, we’ve covered a number of different news style topics which is a little bit of […]
Google Ads Local Campaigns
Google Local Campaigns is a very specific campaign objective within Google Ads that really tries to push foot traffic and […]
A conversation I have with nearly every business that I work with is around competitive bidding. Should we do it? […]
Google Ads Portfolio Bid Strategy
Google Ads has a handful of automated bid strategies that allow you to utilize Google’s algorithm to optimize your bids […]