Paid Social
Facebook Video Ads Guide
Over the past few years, it’s becoming more and more apparent to me that Facebook and Instagram, as a result, […]
Facebook Ads Campaign Objectives in 2023
Facebook has a number of different campaign objectives designed to help you achieve your marketing goals on the platform. Now […]
Common Conversion Tracking Errors & How to Fix Them
Unless you’re running a brand awareness campaign, conversion tracking is imperative for you to be able to see the results […]
TikTok Ads Logic Lead Generation Ads
The TikTok Ads team continues to innovate on their ad platform. And this time, I think they’re doing something that […]
LinkedIn Ads Audience Insights Tool
LinkedIn’s Audience Insights is an area within campaign manager where advertisers can learn more about which attributes make up the […]
Snapchat Ads Campaign Experiments
Campaign experiments are a great tool for you to be able to test different strategies within your advertising account. These […]
Facebook Carousel Ads Overview
Facebook has a number of different ad formats available, but one of the ones that I like quite a bit […]
LinkedIn Ads Brand Safety
With sponsored content campaigns on LinkedIn, your ads can run on the LinkedIn audience network, which means that your ads […]
Budget Allocation in Paid Media
If you run digital advertising campaigns in a number of different channels or even a handful of different campaigns or […]
Reddit Ads Fall 2021 Updates
Reddit Ads is another paid media platform that we love to use for our clients. We don’t talk about it […]