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The TikTok Ads team continues to innovate on their ad platform. And this time, I think they’re doing something that […]

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We talk about Retargeting a lot on this channel, but it occurred to me recently that we’ve covered more of […]

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LinkedIn’s Audience Insights is an area within campaign manager where advertisers can learn more about which attributes make up the […]

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The Google Ads Assisted Conversions Report, can help advertisers figure out the true impact your campaigns may be having. It’s […]

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Campaign experiments are a great tool for you to be able to test different strategies within your advertising account. These […]

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Google Ads automated rules have been a part of the platform for as long as I can remember. And as […]

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If your goal with YouTube ads is to really try and gain the highest viewership possible, then you’re in the […]

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Just last week, Microsoft Ads announced video ads and this is not to be confused with the video extensions. If […]

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Google Ads provides a number of ways for you to track your landing page URLs. So many so that a […]

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Google Ads Performance Targets is a way for advertisers to track metrics important to specific campaigns to see if they’re […]