Blog
Google Ads Local Campaigns
Google Local Campaigns is a very specific campaign objective within Google Ads that really tries to push foot traffic and […]
A conversation I have with nearly every business that I work with is around competitive bidding. Should we do it? […]
Google Ads Portfolio Bid Strategy
Google Ads has a handful of automated bid strategies that allow you to utilize Google’s algorithm to optimize your bids […]
Facebook Ads Custom Metrics
The Facebook Ads platform gives us lots of different ways to reach out to our target audience. We can get […]
Google Ads Seasonality Adjustments
Seasonality bid adjustments are a newer feature in Google Ads. They allow advertisers to inform smart bidding settings of possible […]
How to Test LinkedIn Lead Gen Forms
Before you launch a paid advertising campaign, most likely you want to make sure that conversion tracking is set up […]
Facebook Ads Video Creation Kit
Video Transcript: Video advertising is a great way to get in front of your target audience with your product or […]
Google Ads Detailed Demographics
Video Transcript: Demographic targeting has been around for quite some time within Google ads. For years, we can already target […]
LinkedIn Message Ads (formerly Sponsored InMail)
Video Transcript: LinkedIn is one of my favorite advertising platforms. The b2b targeting on LinkedIn is so much better than […]
YouTube Lead Gen Ads
Video Transcript: We have lead gen ads in Facebook, LinkedIn, Quora, and even add extensions for Google Search. But did […]