michellemsem
7 Foundational Landing Page Best Practices
Landing pages are an extremely important part of any digital marketing campaign. Whether it’s paid advertising or not, but especially […]
Google Ads Performance Max Campaigns
In November of 2021, Google announced that performance max campaigns would be coming out of beta, and rolling out to […]
Google Ads ValueTrack Parameters
Tracking is critically important to the success of pretty much any digital advertising campaign. You need to know what’s working, […]
How to Leverage Competitor Data for Search Campaigns
Search is a staple in nearly every paid media portfolio that I work with, and more so than any other […]
TikTok Ads Audience Insights
It’s no secret that the advertising platforms have a lot of information about the users on those platforms and that […]
Facebook Ads Conversion Tracking for Holiday 2021
A few days ago, when I was in the Facebook Ads Manager, I saw a notification for performance tracking during […]
Google Ads Data Driven Attribution Updates
Over the last few weeks, we’ve covered a number of different news style topics which is a little bit of […]
A conversation I have with nearly every business that I work with is around competitive bidding. Should we do it? […]
Google Ads Portfolio Bid Strategy
Google Ads has a handful of automated bid strategies that allow you to utilize Google’s algorithm to optimize your bids […]
Facebook Ads Custom Metrics
The Facebook Ads platform gives us lots of different ways to reach out to our target audience. We can get […]